Curated.Media
In the Press

Programmatic Curation gilt derzeit als einer der spannendsten Wachstumshebel im digitalen Werbemarkt – und rückt zunehmend auch den Audiokanal in den Fokus. Während Audio trotz hoher Nutzungsanteile bislang nur einen vergleichsweise kleinen Teil der Werbebudgets auf sich vereint, könnten kuratierte Inventarpakete neue Impulse für Targeting, Skalierung und Messbarkeit liefern.

StreamLayer, a leader in contextual, moment-driven advertising for live and on-demand video, today announced a strategic partnership with Curated.Media, a leading programmatic curation platform focused on bringing differentiated, high-quality inventory into scalable programmatic buying environments, to launch the first SGAI-powered programmatic access layer for moment-based ad inventory across streaming video.

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system works. That’s changing. More advertisers are asking harder questions about where their media dollars actually go, and those questions increasingly come from mid-market agencies that would historically rely on DSPs to manage the complexity of supply for them.

But now the automation that once promised efficiency is starting to look like opacity.

Bis vor Kurzem war Curation im Programmatic Advertising ausschließlich ein externer Service. Der Einkauf war bequem, aber selten transparent. Was als intelligente Bündelung von Daten, Inventar und Targeting gedacht war, endete in einer Blackbox. Jetzt ändert sich die Lage. Über Self-Service-Technologien könnten Agenturen die Kontrolle und die Transparenz über kuratierte Media zurückgewinnen.

How curation can help advertisers find the balance between the need for campaign scale against the costly risk of ad wastage.

The bloated ecosystem of programmatic has left marketers paying more but understanding and trusting less. But now a new wave of agency-led models are ‘de-layering’ the sector and homing in on growth. And CTV is accelerating the reckoning.

Innovation is accelerating in audience and targeting, especially through programmatic curation. By organising inventory around listener behaviour, context, and quality signals, buyers can access more precise environments while publishers improve fill rates and RPM. It feels like the step the channel needed to scale. 

Durante anos, a curadoria programática foi tratada como um serviço externo e opaco. Hoje, cada vez mais agências estão a trazê-la para dentro de casa — não apenas para ganhar eficiência, mas para recuperar controlo, transparência e valor real no investimento em media.

In an era when transparency and performance are non-negotiable, agencies and brands are turning to unified curation layers to regain control of programmatic economics and unlock new value from premium supply.

En internalisant la curation programmatique, les agences médias cherchent à gagner en transparence et maximiser les budgets investis dans l’inventaire. Pour optimiser cette pratique, elles peuvent désormais s’appuyer sur une solution entièrement automatisée.

La plataforma Curated.Media y el holding Numatec anuncian una alianza para expandir la optimización del lado de la oferta (Supply Side) en España e Italia. Esta asociación mejora el acceso a medios digitales premium, al tiempo que fortalece la eficiencia y la transparencia en la compra programática.

Al combinar la tecnología de curación de inventario y optimización de la oferta de Curated.Media con la experiencia local y la presencia operativa de Numatec en Europa, ambas compañías ofrecerán a agencias y anunciantes una alternativa más efectiva y basada en datos para mejorar el rendimiento de los medios y reducir la fragmentación de la oferta.

“Nuestra misión es hacer que la curación programática sea más simple, clara y mucho más eficiente. Las agencias a menudo tienen dificultades con workflows fragmentados en múltiples SSP y reportes inconsistentes” dijo Cedric Peillet, fundador de Curated.Media.

Con presencia en más de 15 países y una cartera creciente de plataformas tecnológicas y soluciones de medios digitales, Numatec se ha convertido en un socio estratégico para agencias y marcas que buscan una inteligencia de oferta más profunda y un mejor rendimiento de sus campañas.

“Esta asociación con Curated.Media es un paso clave en nuestra expansión europea. La integración de su tecnología nos permite ofrecer un mayor nivel de optimización y transparencia, simplificando los procesos programáticos y garantizando resultados más sólidos y predecibles para nuestros clientes”, dijo Massimo d’Agata, CEO de Numatec Europe.

A través de esta alianza, Curated.Media y Numatec reafirman su compromiso de impulsar un ecosistema programático más abierto, eficiente y orientado a resultados, eliminando las fricciones técnicas y operativas que limitan el rendimiento actual. Ambas compañías continuarán trabajando juntas para democratizar el acceso a la curación de medios y permitir que marcas, agencias y publishers se conecten de forma más directa, segura y rentable.

AdLib, provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, today announced a strategic partnership with Curated.Media, an intelligent software enabling multi-platform curation for programmatic media buyers. Together, the companies are tackling programmatic fragmentation from both sides of the transaction, removing barriers to entry and helping agencies achieve better performance with greater transparency and control.

Through this partnership, AdLib customers will gain direct access to Curated.Media’s curated supply libraries – spanning CTV, display, video, audio, DOOH, and native – all within the DSPs they already use. By layering brand safety filters, audience data, contextual signals, and performance-sensitive packages, Curated.Media enables AdLib buyers to transact on high-quality supply without added contracts, fees, or operational lift.

“Programmatic buying has grown increasingly complex, creating inefficiencies for agencies and missed opportunities for brands,” said Mike Hauptman, founder and CEO of AdLib. “By partnering with Curated.Media, we’re empowering our customers with curated, brand-safe supply that drives measurable results – while keeping the buying process simple and transparent.”

The partnership highlights a shared vision: two former MediaMath executives, approaching the same industry problem from different angles, joining forces to simplify programmatic. AdLib focuses on aggregating demand-side controls, while Curated.Media specializes in optimizing supply-side performance. Together, they eliminate the time and resources agencies traditionally spend negotiating, QAing, and troubleshooting PMPs, while still delivering stronger outcomes.

“Curation is the solution to programmatic complexity,” said Cedric Peillet, founder and CEO of Curated.Media. “Our collaboration with AdLib ensures that agencies get the best of both worlds: performance-optimized supply and frictionless buying workflows, all within their DSP of choice.”

The partnership underscores the growing importance of curation in a programmatic ecosystem where brand safety, efficiency, and performance are paramount. By aligning supply and demand innovation, AdLib and Curated.Media are setting a new standard for agencies seeking more control and better outcomes from their digital investments.

About AdLib Media Group

In today’s rapidly evolving digital advertising landscape, being tied to a single demand-side platform (DSP) is no longer sustainable. Forward-thinking advertisers need the flexibility to work across multiple DSPs to maximize outcomes, reach diverse audiences, and adapt to changing market conditions. This platform-agnostic approach ensures you can leverage the best capabilities of each DSP while maintaining control over advertising strategies and costs.

AdLib is a proven leader in DSP-agnostic programmatic advertising, offering an automated, and scalable solution for marketers worldwide. With its robust infrastructure, easy to use interface, and innovative approach, it addresses key industry challenges while aligning seamlessly with advertisers’ strategic goals.

AdLib makes it easy to rapidly launch programmatic campaigns and revenue streams, minimize the resources required to scale, and stay positioned at the forefront of the digital advertising industry’s transformation.

If you’d like to increase results, reduce labor costs, and grow revenue, contact www.getadlib.com.

About Curated.Media

Curated.Media is an intelligent software platform built for multi-platform curation. Its self-service solution empowers brands and agencies to enhance programmatic performance without changing their existing tech stack. Users can independently build inventory packages, combine audience data with publisher signals, and leverage automated supply-side optimizations. With integrated reporting, marketers can seamlessly edit and optimize live PMPs across 10 SSPs and 300+ DSPs from a single platform. Curated.Media’s YouTube curation solution further eliminates inefficiencies in current buys and improves relevance through more than 300 contextual categories.